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Global coalition of values-based banks launches a world digital action to reshape how AI describe banking

On Banking on Values Day 2025, the Global Alliance for Banking on Values (GABV) launches ChatGABV and mobilises its global network to challenge how AI defines banking

Bishkek, Kyrgyzstan 10 November 2025.
The Global Alliance for Banking on Values (GABV), the world’s leading network of values-based banks including Bank Kompanion, says that conventional AI chatbots and other generative AI often provide information about banking that reinforces an unhelpful and outdated idea of what banking could be.
As part of Banking on Values Day 2025, the alliance has launched a digital action to reshape how AI tools describe and understand the purpose of banks, moving beyond profit to highlight their potential to serve people and planet.

Margarita Cherikbaeva, Chairperson of the Management Board of CJSC Bank Kompanion: “In Bank Kompanion we believe technology is a powerful force to facilitate financial inclusion, help address environmental challenges and build a fairer future for us all. We join Banking on Values Day to shape the future of AI and redefine banking through the lens of values. AI does learn from the data it has access to — so the more positive, high-quality stories it finds about values-based banking, the better the insights and outcomes it can generate for everyone''.

AI has rapidly become one of the world’s preferred search engine. In 2025, 83% of AI users say they prefer AI-driven tools over traditional search engines for their accuracy and conversational tone, yet when asked, “What is banking for?”, large language models (LLMs) barely inform the public about the benefits of ethical, community-focused banking options. With recent research highlighting the extent of misrepresentation in news reporting (up to 45%), the GABV is seeking to expose the bias stemming from AI’s reliance on data dominated by conventional, profit-driven finance and excluding real-world examples of ethical and values-based banking.

“AI is rewriting how the world understands banking and, right now, it’s leaving purpose and impact out of the picture. If we want a financial system that truly serves people and planet, we must make sure AI learns that too. This is a defining moment. AI does learn from the data it has access to — so the more positive, high-quality stories it finds about values-based banking, the better the insights and outcomes it can generate for everyone.” Martin Roher, Executive Director, Global Alliance for Banking on Values (GABV).

Search ChatGABV
To expose and address this imbalance, GABV created ChatGABV, a new interactive educational tool featuring two AI personas: ChatBAU (Business as Usual), representing mainstream, profit-focused AI responses, and ChatGABV, offering an alternative, values-driven view of finance. It highlights the potential of banking to drive positive social and environmental change, allowing users to compare and contrast the two. ChatBAU responds to a question like ‘What is banking?’ by highlighting ‘maximising profits for shareholders’, whilst ChatGABV highlights the role of value-led finance to ‘drive positive change in society’.
To tackle this information gap, the GABV invites everyone to shape AI and participate in a collective day of digital action, posting their responses to the question ‘What is a bank for?'. This collaborative intervention aims to expand the pool of knowledge that future AI models draw from, ultimately influencing how AI defines the purpose and potential of banking for the public.
"Values-based banking has the power to transform lives and communities. We have seen the good it can do to help underserved populations around the world. As generative AI becomes more engrained in the financial industry, those of us in the GABV must help shape these models to harness banking as a powerful tool to help drive good in society. Our voices and experiences can not only influence people’s perceptions, but also that of this emerging technology." David Reiling, Chair of the GABV and CEO of Sunrise Banks (US)

Editor's Note

The campaign intentionally uses AI-generated content as part of its storytelling to reflect the growing role of AI in shaping public understanding. Rather than avoid this technology, the GABV chose to engage with it to demonstrate that banking can be values-driven. While aware of ethical concerns such as environmental impact, data bias, and effects on creatives, they addressed these by using licensed and owned materials and offsetting the carbon footprint of the video production. This approach aims to spark a global conversation and ensure AI reflects a vision of banking that serves people and the planet.

To learn more about ChatGABV and use the tool: www.chatgabv.org  

About Bank Kompanion

Bank Kompanion CJSC is a universal, digital, and forward-thinking financial institution that has been operating in the Kyrgyz Republic for over 20 years.
The bank is among the 8 largest banks in Kyrgyzstan. Its network includes over 100 service outlets and more than 2,300 agents, ensuring presence even in the most remote regions of the country.
More than 1,500 employees work at the Bank, united by a common mission — to help people and businesses grow sustainably.
Guided by ESG principles and the goals of sustainable development, Bank Kompanion promotes financial literacy, ensures customer security, and supports social initiatives across the regions.
Bank Kompanion — creating a better future together.

About the GABV

The Global Alliance for Banking on Values (GABV) is a network of independent banks and credit unions using finance to deliver sustainable economic, social and environmental development. The GABV comprises 70+ financial institutions operating in 45 countries across Asia, Africa, Australia, Latin America, North America and Europe. Collectively they serve more than 50 million customers and hold over USD 265 billion of combined assets under management.

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